Today is March 1, 2024, it is 5AM in Austin and I have spent all night monitoring the grand opening of the TABOU1.com platform less than 12 hours ago at midnight UK time. I thought I would share my first impressions.

Like myself, the TABOU1 team, spreading over 11 time zones from Texas to Kazakhstan, has not been sleeping much but we are all pumped with positive energy. I want to thank them for their hard work and enthusiasm.

I also want to thank our first customers because they are what makes or breaks a release. They were brave enough to try our solution, which has no precedent, and I personally want to tell them how grateful I am.

: during those 12 hours, preorders for our first ever NFT release (a brand new version of Bitty McLean's signature hit "Walk Away From Love" produced with Bitty and Sly & Robbie) beat our estimates by a huge margin. Speaking of Bitty, I pinch myself every day to remind myself that I'm not dreaming, I'm just so lucky that he, like Sly Dunbar and the late Robbie Shakespeare, have supported me in making this platform become a reality. Let's do more and continue to innovate together.

In half a day, our sales equaled Bitty McLean's entire Spotify revenues over one month.

In less than a day, TABOU1 sales = Spotify

In the future, the TABOU1 platform can become a very useful tool for artists, acting as a complement to Spotify:

Spotify helps artists get more widespread exposure and promotion

: customers went for the higher priced editions that include a physical vinyl record, and shunned the entry level "Red" edition which offers digital files only.

Most of the sales are the $60 Green and the $115 Gold editions, both of which give access to limited edition vinyl records exclusively available on the TABOU1 platform. Several customers asked if we could sell them only the vinyl, they don’t care about the digital files or the bonus compilation tracks. In all honesty, I was surprised that the Red edition would post so few sales.

: community building is key. Inevitably, despite our best efforts, some kinks were discovered. We are happy to report that they are fixed. Many customers kindly volunteered to help us by sending us screenshots of the issues. That demonstrates both a keen interest in the platform, which provides a unique and new service to music fans, and also a sense of communal ownership: it's their place, they want to help improving it. We will definitely communicate on this sense of community and shared purpose and will reward suggestions. We want our customers and followers to help us serve them better.

: although the data is preliminary, our intuition was confirmed today:

a strong community of fans does make a HUGE difference

streaming does not fulfill the aspirations of music lovers and doesn't compensate artists as well as NFTs

music fans love the good old slabs of vinyl

we've got our work cut out for the immediate future and new ideas for later

We will continue to share our feedback and thoughts on this on a regular basis.

TABOU1 Launch: First Impressions

As we step into 2024, the music landscape is evolving, and TABOU1 is set to embark on a journey to higher realms. This year will mark a pivotal moment for music artists and producers, where the spotlight is on fostering direct connections with fans. TABOU1 is unveiling a groundbreaking platform, paving the way for artists to strengthen their bond with their supporters. We are seamlessly blending the digital and physical worlds, and will offer an exclusive and top-tier musical experience to a discerning audience.

Established 27 years ago, TABOU1 is a renowned player in the Jamaican music scene, with a focus on reggae (but not limited to), embodying the motto "Roots With Quality." Boasting legendary artists like Sly & Robbie, Bitty McLean, U Roy, Third World, and more, TABOU1 is synonymous with excellence in reggae music.

Direct-to-fan platforms are emerging as the future of the music industry, offering a myriad of benefits for both artists and fans alike.

TABOU1 recognizes that in an era where the music market is teeming with talent, an artist's connection with their fanbase is paramount. The new platform empowers artists to communicate directly with their fans, granting them unprecedented control over the relationships that will shape their careers. This freedom allows artists to stay true to their artistic vision and build a fanbase that resonates with their unique identity.

For fans, the beauty of direct-to-fan platforms lies in the absence of intermediaries. When supporters engage in purchasing music or vinyl,, they can rest assured that their contribution goes directly to the artist and producer. This transparency ensures that artists receive their fair share of support, fostering trust between creators and their fan communities.

In the age of information, data is a powerful tool. TABOU1's platform not only facilitates direct connections but also provides artists with control over their data. Direct-to-fan models grant artists full access to valuable insights derived from an active online community. This access allows artists to understand the demographics where their art resonates, enabling strategic decisions for building a lasting and engaged fanbase.

In addition to revolutionizing direct-to-fan connections, TABOU1 is keeping pace with the latest trends in the music industry, including the rise of Music NFTs (Non-Fungible Tokens). As artists explore new avenues for monetization and fan engagement, the integration of Music NFTs into TABOU1's roadmap ensures that creators have the tools to thrive in the evolving digital landscape.

As we enter 2024, TABOU1 stands at the forefront of innovation, championing the cause of artists and producers and reshaping the music industry. For artists aspiring to build enduring careers with active and engaged fanbases, the ability to speak directly to their audience is poised to become the secret to success in the years to come. TABOU1's roadmap for 2024 is a testament to the commitment to empowering artists, fostering transparent connections, and embracing the dynamic shifts in the music landscape.

As pioneers in the realm of Music NFTs, TABOU1 harnesses blockchain technology to provide curated, high-quality music experiences. This approach ensures a secure shopping environment for buyers and safeguards the interests of the artists we collaborate with. In a unique and generous initiative, TABOU1 gives back to its supporters through NFT purchases. Much like their physical counterparts, NFTs from TABOU1 are entirely owned by the purchaser, allowing for resale on any secondary marketplace. This not only grants buyers freedom but also aids artists in generating secondary royalties. TABOU1's commitment to quality, innovation, and artist support sets it apart in the dynamic world of music and NFTs.

So as we bid farewell to 2023, reflecting on the remarkable journey it has been, it's now time to turn our gaze toward the future. What is our resolution for 2024? To persist in advancing our mission of revolutionizing the music industry. Anticipate a year dedicated to music, marked by thrilling innovations and cutting-edge technologies. In 2024, witness the realization of the music business of tomorrow. The accomplishments of 2023 fuel our motivation, and we eagerly look forward to expanding upon them in the coming months. Wishing everyone a Happy New Year! Let's collectively create lasting memories in 2024.

TABOU1's Vision for 2024: Empowering Independent Artists and Direct-to-Fan Connections

Experience a Music Revolution with TABOU1

 of TABOU1! As we prepare to onboard more music labels, producers, and artists from diverse styles and genres, we want YOU to 

 with us. Connect with TABOU1 now and let’s collaborate to redefine the music industry together. 

We’re set to transform your music experience

 like never before with NFT and blockchain music technology and distribution.

TABOU1 isn’t just another platform—it’s a community-driven space where producers and artists 

 and fans can discover new sounds in innovative ways. Whether you’re a producer looking to showcase your latest creations or an artist eager to reach new audiences, TABOU1 is your platform, and we’re ready to discuss 

We are passionate about bridging the gap between artists and listeners. We believe in fair compensation for talent and are committed to challenging the current music model that often leaves artists feeling 

exploited by streaming platforms that pay mere crumbs.

One of the unique aspects of TABOU1 is our commitment to merging the worlds of NFTs and vinyl. Imagine owning or selling a piece of music history in both digital and physical forms, all in one place. It’s about preserving the essence of music while embracing the possibilities of digital innovation.

 and join us on this incredible journey. Be part of making music history as we launch the next phase of TABOU1, where creativity thrives and music is celebrated in its truest form.

 on all social media platforms to stay updated on our progress and discover more about how we’re transforming the music industry.

TABOU1: Calling all Music Labels, Artists, and Producers

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TABOU1 Launch: First Impressions

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